I think the best kind of design is the kind you barely notice it just works. It makes you feel like someone thought about what you needed before you even realized it yourself. That’s the kind of experience I try to create.

I know people already have enough to deal with. So the last thing I want is for a product to feel like one more thing they have to figure out. I want it to feel simple, familiar, even comforting something that fits naturally into their day without stealing their attention or energy.

My love for psychology has a lot to do with how I design. I’m always thinking about how people think, what they feel, what might confuse or comfort them. And I remind myself that there’s a real person on the other side of every screen someone trying to get something done, solve a problem, or maybe just feel a little more in control.

That’s who I design for. And that’s why I care so much about getting the details right not to make things fancy, but to make them feel right.